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688Talking HeadCuriosity Gap hookEcommerce
Hook
WHY IS IT SO BIG ?!
@theeggtool
1.1K followers · usually 3.2K views a post
Views
2.0M
Likes
1.4K
Comments
38
Shares
235
Promoted product
New Yolk egg tool
Why it worked
The video uses a relatable 'shock' hook regarding the tool's size combined with a clear, satisfying demonstration of the product solving a specific kitchen problem.
Summary
The creator demonstrates a kitchen gadget called the New Yolk egg tool by using it to lift an egg yolk from a frying pan. The video highlights the tool's size and functionality as a kitchen hack.
Structure
- 1Creator expresses surprise at the size of the tool
- 2Demonstration of the tool lifting an egg yolk
- 3Mention of the product name
- 4Call to action directing viewers to Amazon
Product placement
New Yolk egg tool: (a) ACTS — the creator uses it to lift an egg yolk out of a pan, demonstrating its function as an egg-yolk separator. Removing it would change the entire purpose of the video.
Call to action
Original caption
I was NOT prepared for how long this was😭🥚 available on amazon.com #eggs #FoodTok #KitchenHacks #kitchengadgets #amazonfinds
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