Why it worked
The creator leverages the success of a previous viral video by creating a sequel, which builds immediate trust and curiosity with her audience.
Summary
The creator reviews and rates three different brightening bar soaps based on her personal experience. She provides a score for each product and briefly describes how they affect her skin.
Structure
- 1Introduction to the soap review series
- 2Reviewing Kojie-san bar soap
- 3Reviewing Extract Papaya Calamansi soap
- 4Reviewing Ashantee Papaya & Honey soap
Product placement
Kojie-san: (a) ACTS - the creator shows the packaging and provides a rating and review based on her experience using it. Removing it would change the video content. Extract Papaya Calamansi: (a) ACTS - the creator shows the packaging and provides a rating and review based on her experience using it. Removing it would change the video content. Ashantee Papaya & Honey Soap: (a) ACTS - the creator shows the packaging and provides a rating and review based on her experience using it. Removing it would change the video content.