INSTEAD OF WATCHING THE HOLLY ROWE AI VIDEO OR THE SYDNEY SWEENEY AD WATCH THIS:

@watch.womens.sports.irl

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SoundTikTok sound · original sound - watch.womens.sports.irl

View velocity

+6.0K views over 3.1d · ~2.0K/day · 4 observations

Promoted product

Watch Womens Sports IRL appwatchwomenssportsirl.com

Discover and attend live women's sports events in your community

Why it worked

The video taps into a common frustration for sports fans – the difficulty of finding information for less mainstream sports. By highlighting a specific problem with a popular app and offering a direct solution (their own app), it creates a strong value proposition and resonates with a target audience passionate about supporting women's sports.

Summary

The creator highlights the difficulty of finding women's soccer schedules on the ESPN app, contrasting it with the ease of finding other sports. They then introduce their own app, 'Watch Womens Sports IRL,' as a solution for discovering and supporting women's sports.

Structure

1Introduction comparing other content to this video
2Showcasing Amma Melton's goal and Santa Clara's program
3Demonstrating the difficulty of finding schedules on ESPN

Original caption

Amma Melton's first college goal 🔥 Now try finding Santa Clara's schedule on ESPN. #ammamelton #womenssoccer #santaclara #womenssports

More from @watch.womens.sports.irl

Product placement

SCU Women's Soccer (appears, does not act, removing it changes context) ESPN app (acts, used to search for schedules, removing it changes the video's narrative) ESPN+ (appears, does not act, removing it changes the video's narrative) Watch Womens Sports IRL app (acts, built by the creator to solve a problem, removing it changes the video's narrative)

Call to action

Find a game near you.

On-screen text

@SCUWomen'sSoccer AMMA MELTON, ABBY WAMBACH'S DAUGHTER SCORING HER FIRST COLLEGIATE GOAL FOR SANTA CLARA A D1 WOMEN'S SOCCER PROGRAM SO I SEARCHED SANTA CLARA IN THE ESPN APP BASKETBALL PORTUGUESE SOCCER TEAM NO WOMEN'S SOCCER THE SAME SEARCH ON WATCH WOMEN'S SPORTS IRL THERE'S THE SCHEDULE CLICK A GAME IT'S STREAMING ON ESPN PLUS BUT THE ESPN APP DOESN'T MAKE IT POSSIBLE TO FIND THE SCHEDULE THAT'S WHY I BUILT THIS THOUSANDS OF COLLEGE ATHLETES PLAY EACH WEEK THEY DESERVE OUR TIME AND ATTENTION LET'S GIVE IT TO THEM LET'S SHOW UP AND SUPPORT WOMEN IN SPORT FIND A GAME NEAR YOU.

Transcript

Instead of watching the Holly Rowe AI video or the Sydney Sweeney ad watch this: Amma Melton, Abby Wambach's daughter scoring her first collegiate goal for Santa Clara, a D1 women's soccer program. So I searched Santa Clara in the ESPN app. Basketball. Portuguese soccer team. No women's soccer. The same search on Watch Women's Sports IRL. There's the schedule. Click a game. It's streaming on ESPN Plus. But the ESPN app doesn't make it possible to find the schedule. That's why I built this. Thousands of college athletes play each week. They deserve our time and attention. Let's give it to them. Let's show up and support women in sport. Find a game near you.

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