If you have a bob and you've been wondering how you're going to style it, I'm going to show you how.

@hair_by_samn

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Why it worked

The video provides high-value, actionable educational content that solves a common pain point for people with a specific haircut, establishing the creator's authority.

Summary

A hair stylist demonstrates a technique for styling a bob haircut using a flat iron and a curling iron. The video provides a step-by-step tutorial on how to achieve a specific wavy look.

Structure

1Introduction to the bob styling tutorial
2Demonstrating the flat iron technique for the bottom layers
3Demonstrating the curling iron technique for the top layers
4Final styling tips and conclusion

Product placement

Eufora (a hair care brand) appears as a hashtag and in the creator's bio; it does not act. JRL Pro (a hair tool brand) appears as a hashtag; it does not act. ShopMy (a link aggregator) is mentioned in the caption and spoken as a CTA; it acts as the destination for product links. None of these products are demonstrated or operated in the video.

Call to action

Comment “ShopMy” for links!

On-screen text

How to style a bob haircut

Original caption

You’ve asked for it! How I style my bobs ❤️ Pro tip: to avoid the bottom of the hair flipping out like a maniac from your curling iron, hold the ends down exactly where you want them to be until they have cooled for a few seconds. This is how I do it & I teach my clients to do this in my chair as well :) You could easily do flat iron curls on the top too if you don’t want to use another hot tool! Comment “ShopMy” for links! Let me know if this helps!! #hairtutorial #bobhaircut #euforapro #jrlprofessional #shorthair

More from @hair_by_samn

More breakout videos from this creator.

Transcript

If you have a bob and you've been wondering how you're going to style it, I'm going to show you how. It involves your flat iron and your curling iron. The first step is the underneath and you're going to take your flat iron and you're going to go over, under, over, under. And you're going to repeat this on all of your hair from your temples down. The key to this hairstyle is that you do not need to curl everything that's underneath because nobody's going to see this part. This is going to be the foundation for your hairstyle. Next, you're going to take your curling iron and you're going to wind it from the top. Once the hair is heated up, you're going to unwind it twice and then pull the iron through the ends. Now for the top front section, you're going to turn your iron horizontal and this is going to get that swoop in the front. You're going to do the exact same thing you did with that first piece. And you just repeat this exact technique through the rest of your hair. You can change directions if you'd like for a little bit more movement. This is exactly how I style my bobs behind the chair. Let me know if this helps you.