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Hook
AND TO THINK I ALMOST DIDNT GO THRIFTING TODAY
@ashleysmithsmart
1.7K followers · usually 609 views a post
Views
43.6K
Likes
2.5K
Comments
55
Shares
120
Why it worked
The video taps into the relatable joy of finding a great deal on a desirable item at a thrift store, combined with the creator's genuine surprise and excitement.
Summary
The creator is at a thrift store, showing off a pair of Birkenstock shoes they found. They express surprise and happiness at finding them, implying they almost didn't go thrifting that day.
Structure
- 1At a thrift store
- 2Shows off Birkenstock shoes
- 3Expresses joy at the find
- 4Reflects on almost not coming
Product placement
Birkenstock (shoes): ACTS - The creator picks up and shows a pair of Birkenstock shoes, implying they are a potential purchase. Removing it would change the focus of the video. The shoes have a price tag on them, indicating they are for sale.
Original caption
Truly craaaaazy what people donate! And in my size?! #thrifting #thrifted #thriftfinds #thrifttok #fallaesthetic