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984Silent UGCListicle hookLifestyle
Hook
IF YOU BUY ONE THING AT TRADER JOES LET THESE BE IT
@ashleysmithsmart
1.8K followers · usually 611 views a post
Views
594.2K
Likes
79.0K
Comments
221
Shares
11.6K
View velocity
+306.6K views over 3.2d · ~95.5K/day · 4 observations
Promoted product
Trader Joe's Chocolate Chunk Cookie Dough
Why it worked
The video leverages a common and relatable desire for easy-to-make, delicious treats, specifically highlighting a popular grocery store item. The quick cuts and satisfying visuals of baking create a compelling narrative that encourages viewers to try the product themselves.
Summary
The video showcases Trader Joe's Chocolate Chunk Cookie Dough, starting with a plate of baked cookies and then showing the raw dough being placed on a baking sheet and put into the oven. The final shot returns to a plate of the delicious baked cookies.
Structure
- 1Introduction of baked cookies with text overlay
- 2Shopping for cookie dough at Trader Joe's
- 3Preparing raw cookie dough on a baking sheet
- 4Baking the cookies in the oven
- 5
Original caption
We never skip grabbing these! Add a little flaky salt on top and 😮💨 #traderjoesmusthaves #baking #traderjoes #cookies
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