hourglass LOVE palette 2026

@aline.balandina

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SoundTikTok sound · original sound - sagittariusxxqueen

Promoted product

Hourglass LOVE palette

Why it worked

The video uses high-quality, aesthetic close-ups of a popular luxury beauty product, tapping into the 'unboxing' and 'swatch' trends that drive high engagement in the beauty community.

Summary

The creator unboxes and swatches the Hourglass LOVE palette, showcasing the shades on her arm. The video highlights the packaging and the pigment of the blushes and powders within the palette.

Structure

1Unboxing the palette packaging
2Removing the protective film from the compact
3Opening the compact to reveal the shades
4Swatching the colors on the arm

Product placement

Hourglass (a) ACTS: the brand's 'LOVE palette' is unboxed, opened, and swatched on the creator's arm to demonstrate its pigment and texture. Removing this product would remove the entire subject of the video.

Original caption

My first limited-edition Hourglass palette 💖 Girls, which one are you choosing? @Hourglass Cosmetics #hourglass #hourglasspalette #blushpalette #blushswatches #ugccontentcreator