People

@people

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SoundTikTok sound · original sound - people

Why it worked

The video leverages the public interest and ongoing gossip surrounding high-profile celebrities like Kendall Jenner and Cara Delevingne. The use of a well-known media brand like People magazine adds credibility and familiarity, drawing viewers in with a juicy rumor.

Summary

This video shows images of Kendall Jenner and Cara Delevingne with a People magazine graphic overlay. The graphic states that Kendall Jenner is addressing rumors of a past romantic relationship with Cara Delevingne, quoting her as saying 'Never Say Never'.

Structure

1Introduction of Kendall Jenner and Cara Delevingne images
2People magazine graphic appears
3Headline about Kendall Jenner addressing relationship rumors with Cara Delevingne
4Quote 'Never Say Never' is displayed

Product placement

People (magazine): Appears as a watermark/logo on screen. Removing it would not change what happens in the video.

On-screen text

People Kendall Jenner Addresses Rumor She Hooked Up with Cara Delevingne: 'Never Say Never'

Original caption

#KendallJenner is addressing a long-speculated rumor that she and longtime friend #CaraDelevingne once had a romantic relationship. Read more at our link in bio.