People

@people

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SoundTikTok sound · original sound - people

Promoted product

People Magazine

2 videos

Why it worked

The video leverages celebrity news and a well-known publication to capture attention, making it highly shareable and engaging for a broad audience interested in celebrity gossip.

Summary

People Magazine reports that Millie Bobby Brown and Jake Bongiovi have welcomed their second child. The couple previously welcomed their first child through adoption in August 2025.

Structure

1Introduction of People Magazine
2Announcement of Millie Bobby Brown and Jake Bongiovi welcoming their second baby
3Mention of their first child welcomed in August 2025
4Call to action to tap the link for more information

Product placement

People Magazine (ACTS - it publishes news and is the source of the information, removing it would change what happens in the video)

Original caption

#MillieBobbyBrown and #JakeBongiovi have welcomed their second baby together, an exclusive source tells PEOPLE. The couple previously welcomed their first baby, a daughter, through adoption in August 2025. Tap the link for more.