L'Oreal Box Dye Conditioner Now in Full Size ?!

@fabireyezz23

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SoundTikTok sound · original sound - fabireyezz23

Promoted product

L'Oreal Ultra Care Conditioner

Discover Conditioner Moisture Lock Ultra Care Conditioner for Hydrating Color-Treated Hair at L'Oréal Paris. Improve your beauty routine and shop online our Hair Care and Hair Style Products.

Why it worked

The video solves a specific, relatable pain point for existing customers of the brand—the desire for the high-quality conditioner included in box dye kits without needing to buy the full dye kit.

Summary

The creator and her mother visit Walmart to purchase full-size bottles of L'Oreal Ultra Care conditioners, which were previously only available in box dye kits. The creator demonstrates the products on the shelf and shares her positive experience using the conditioner.

Structure

1Introduction of the new full-size conditioner
2Arrival at Walmart to find the products
3Selection of the Excellence and Feria conditioners
4Demonstration of the product texture and results

Original caption

Full size @loréal paris usa Ultra Care conditioners for mom AND me 🥰 RUN don’t walk besties !! #walmart #walmartfinds #lorealparispartner #lorealparishaircolor #hairtok

More from @fabireyezz23

Product placement

(a) L'Oreal Excellence Creme Conditioner: ACTS; the creator selects it from the shelf, shows the packaging, and places it in the cart as a solution for her mother's gray hair. (b) L'Oreal Feria Conditioner: ACTS; the creator selects it from the shelf, shows the packaging, and explains its benefits for her own hair. (c) L'Oreal Paris: APPEARS; brand logo on the packaging and in the video watermark. (d) Walmart: APPEARS; the location where the products are purchased.

Call to action

so make sure to run to Walmart to grab yours today OK

On-screen text

L'Oreal Paris Partner L'Oreal Box Dye Conditioner Now in Full Size ?! At Walmart girl my mom has been raving about the L'Oreal box dye that she uses to cover her grays with her favorite part is the conditioner that it comes with so when I told her that it's finally available in a full size bottle without having to buy a whole new box she immediately wanted to come to Walmart to get it so let's go girl so we're in the box dye section and I found all three of them my mom uses the excellence brand so this is the one that we're gonna be taking for her and it even comes with Hyaluronic Acid Girl so we're definitely adding this to the cart right mom yes as for me girl I definitely want to try the Feria one because it strengthens hair against breakage and future damage and my hair definitely needs that girl so this is definitely coming home with me okay girl I definitely have to agree with my mom this conditioner is so freaking good the texture is so buttery smooth and it left my hair feeling so soft and looking so shiny thanks for partying with me L'Oreal Paris to put my mom on so make sure to run to Walmart to grab yours today OK

Transcript

Girl, my mom has been raving about the L'Oreal box dye that she uses to cover her grays with. Her favorite part is the conditioner that it comes with. So when I told her that it's finally available in a full size bottle without having to buy a whole new box, she immediately wanted to come to Walmart to get it. So let's go, girl. Okay, girl, so we're in the box dye section and I found all three of them. My mom uses the Excellence brand, so this is the one that we're gonna be taking for her. And it even comes with Hyaluronic Acid, girl. So we're definitely adding this to the cart. Right, mom? Yes. As for me, girl, I definitely want to try the Feria one because it strengthens hair against breakage and future damage, and my hair definitely needs that, girl. So this is definitely coming home with me, okay? Okay, girl, I definitely have to agree with my mom. This conditioner is so freaking good. The texture is so buttery smooth and it left my hair feeling so soft and looking so shiny. Thanks for partying with me, L'Oreal Paris, to put my mom on. So make sure to run to Walmart to grab yours today, okay? Bye.