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108Silent UGCResult / Flex hookLifestyle
Hook
Obsessed with my find today at @TJ Maxx 3 coach handbags for $50
@latinicole
7.4K followers · usually 632 views a post
Views
68.1K
Likes
9.2K
Comments
69
Shares
961
Promoted product
Coach
Coach is a brand known for its handbags, with vintage items requiring specific age and condition considerations.
Why it worked
The video leverages the 'high-value deal' hook, combining a popular luxury brand with an accessible discount retailer, which is highly engaging for shopping-focused audiences.
Summary
The creator showcases three Coach handbags purchased at TJ Maxx for a total of $50. The video highlights the specific brand and the discounted price point.
Structure
- 1Creator displays three Coach handbags
- 2Close-up of the Coach branding on the bags
- 3Display of the TJ Maxx price tag showing $49.99
Product placement
(a) Coach: The brand of the handbags shown. The video demonstrates the creator's purchase of these specific items at a discount, which makes them desirable. Removing the brand name would change the video from a specific haul to a generic one. (b) TJ Maxx: The store where the items were purchased. It appears as a store tag and is mentioned in the caption. Removing it would change the context of where the deal was found.
Original caption
Obsessed with my find today at @TJ Maxx 3 coach handbags for $50 @Coach still can’t believe I found it💓 #fyp #coach #tjmaxxfinds #coachhandbag #tjmaxx
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