Halloween + capybaras = I'm SOLD. 🎃

@wanderlust.momma

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120.0K

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15.2K

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SoundTikTok sound · Pumpkin

Promoted product

FAO Schwarz Capy Halloween plushies

Why it worked

The video taps into the creator's existing audience's love for capybaras and combines it with the popular "cute + spooky" aesthetic of Halloween, creating a highly relatable and shareable "must-have" item.

Summary

The video showcases a collection of Halloween-themed capybara plushies from FAO Schwarz, found at Target. The creator expresses strong enthusiasm for the cute and spooky seasonal items, implying they are a must-have for capybara fans.

Structure

1Introduction of Halloween capybara plushies
2Showcasing pumpkin costume
3Showing bat costume
4Showing witch costume
5Highlighting vampire costume with teeth

Original caption

Capybara lovers, RUN! 🐹🎃👻 These FAO Schwarz Halloween capybara plushies @target are seriously too cute to leave behind! The perfect spooky-season find for anyone obsessed with capybaras. 🧡 Who else needs one?! 👀 #faoschwarz #capybara #targethalloween #halloweenfinds #capybaratiktok

More from @wanderlust.momma

Product placement

FAO Schwarz Capy Halloween Spooky Friends plushies ACT: These are the main subject of the video, shown in various Halloween costumes. Removing them would fundamentally change the video. Target ACT: The video shows the plushies on a shelf in a Target store. Removing Target would not change the video's content, but it would remove context about where the product was found. FAO Schwarz APPEARS: The brand name is on the product tag. Removing it would not change the video's content.