Why it worked
The video uses absurdity and over-the-top 'life hack' tropes to create a humorous, highly shareable reaction to a common minor inconvenience.
Summary
A person demonstrates a satirical life hack for eating chips without getting their hands dirty by washing the bag, cutting it open, and using tape on their fingers.
Structure
- 1Washing the chip bag
- 2Drying the bag
- 3Cutting the bag open
- 4Applying tape to fingers
- 5Eating a chip with taped fingers
Product placement
Doritos (a brand of tortilla chips) — merely APPEARS as the object being handled in the video. Removing the brand name would not change the video's content, as it is used as a generic prop for a life hack demonstration.
On-screen text
COULDN'T
GET HER HANDS
DIRTY
UNDER ANY
CIRCUMSTANCES
SO TO KEEP DIRT
FROM BUILDING UP
SHE STARTED
WASHING THE SNACK
AND DRIED IT
RIGHT AFTERWARD
THEN SHE
POKED
SEVERAL HOLES
IN THE
PACKAGE
AND CUT OFF
THE
TRIANGULAR
PART OF THE
SNACK
TO MAKE IT
EASIER TO EAT
BUT TO MAKE
ABSOLUTELY
SURE
HER HANDS
STAYED CLEAN
SHE PUT A PIECE
OF TAPE
ON HER
INDEX FINGER
AND THUMB
AND THE RESULT
WAS SIMPLY
INCREDIBLE