PepsiCo, the parent company of Doritos, lost over $1 billion after raising the price of a bag of Doritos to $6-$7.

@youngam904

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Why it worked

The video taps into a relatable consumer grievance about rising prices and corporate missteps, presented in a concise and easily digestible format.

Summary

The video discusses how PepsiCo lost over $1 billion after increasing the price of Doritos. Despite lowering the price to recover revenue, sales remain down.

Structure

1PepsiCo raises Doritos price
2Sales drop significantly
3Price is lowered
4Sales remain low

Product placement

PepsiCo (company): ACTS - parent company of Doritos. Removing it would change who is discussed. Doritos (product): ACTS - snack food product whose price increase and sales are discussed. Removing it would change the topic.

On-screen text

PepsiCo, the parent company of Doritos, lost over $1 billion after raising the price of a bag of Doritos to $6-$7. People stopped buying them. They later lowered the price to recover some of the lost revenue, but sales are still down. I love that for them.

Transcript

PepsiCo, the parent company of Doritos, lost over $1 billion after raising the price of a bag of Doritos to $6-$7. People stopped buying them. They later lowered the price to recover some of the lost revenue, but sales are still down. I love that for them.