Loading video…
All breakouts
76.2Talking HeadOther hookLifestyle
Hook
New in lightweight jackets 🤍
@natalie.s.t.howard.x
11.0K followers · usually 2.0K views a post
Views
128.8K
Likes
4.2K
Comments
19
Shares
1.0K
Promoted product
Why it worked
The video leverages the creator's personal style and relatable "mum life" context to showcase versatile fashion items, driving interest through aspirational yet achievable outfit ideas and a clear call to action via a trusted affiliate link.
Summary
The creator showcases two lightweight jackets from Zara, highlighting their versatility for different outfits and seasons. She demonstrates how to style them and mentions they are linked on her LTK profile.
Structure
- 1Introduction of new jackets
- 2Demonstration of black and white checkered jacket
- 3Demonstration of red and white checkered jacket
- 4Styling suggestions with leggings
- 5Mention of LTK link for purchase
Product placement
Zara jacket: ACTS - worn by creator, shown in multiple outfits. Removing it would change the video's focus on fashion. LTK (LiketoKnow.it): APPEARS - creator links items on this platform, but the platform itself is not demonstrated or used. Removing it would not change what happens in the video.
Original caption
New in lightweight jackets 🤍 I got the last one last year and wore it so much, they’re so nice to hung on with leggings etc too once it starts getting cooler. I’ve linked them on my LTK wearing size small xxx #zarajacket #zaranew #zaraoutfit #everydayoutfitidea #mumstyle
More from @natalie.s.t.howard.x
More breakout videos from this creator.
