UNBOXING THE NEW IPHONE 18 PRO MAX 🍏

@rosalindkeene

12.7K followers · usually 2.5K views a post

Views

205.0K

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SoundTikTok sound · original sound - rosalindkeene

Why it worked

The video leverages high-energy, relatable 'unboxing' tropes and comedic overreaction to a fictional product, creating a sense of authenticity that drives engagement.

Summary

A creator performs a comedic unboxing of a fictional 'iPhone 18 Pro Max' and a third-party phone case. She walks through the setup process and complains about the lack of included accessories and stickers.

Structure

1Teasing the new phone unboxing
2Unboxing the fictional iPhone 18 Pro Max
3Applying a third-party phone case
4Setting up the device and software update
5Complaining about missing accessories

Product placement

Apple: (a) ACTS — the creator unboxes, powers on, and sets up a new iPhone 18 Pro Max, which is the central subject of the video. Removing it would change the entire video. (b) APPEARS — the Apple logo is visible on the packaging and the phone's boot screen. Amazon: (b) APPEARS — the Amazon shipping envelope is visible when the creator opens the phone case. Removing it would not change the video. Caliper: (a) ACTS — the creator unboxes and applies a Caliper case to the phone. Removing it would change the video.

On-screen text

Replying to @imogen-jane The burguady colour is sooooo gorg UNBOXING THE NEW IPHONE 18 PRO MAX 🍏

Original caption

Replying to @imogen-jane THIS IS THE BEST DAY EVAAAA #newiphone #iphone18 #iphone18promax #foldingiphone #apple

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Transcript

Guys, guys, guys, guys, guys. Final guess of what color I got. Reveal in 3, 2, 1. My American girl, oh my god. I just got her like two minutes ago. Oh my god. Guys, I'm so excited. I'm so excited. Yeah, let's not overreact. Time for the unboxing. The new 24 karat le boubou iPhone 18 Pro Max 512 gigabytes. I love these things. Oh my god. Bro. Oh my god. This is the satisfying part. Oh. Is it that nice? Time to power on. Oh my god. I have also got a case for it. I wasn't going to get one of the Apple cases because the phone was expensive enough. I can't be spending 40 squiddos on a case just yet. Bonjour. It's gone for the beautiful pink Barbie case. My American girl, oh my god. I'm glad I'm not overreacting or anything. Oh my god. I need to get her set up. English, United Kingdom. This is so exciting, guys. I'm going to set her up and then we're going to come back, okay? In the meantime, we'll do a what's in the box. So, it comes with that thingy to change the SIM, and then a USB-C to USB-C, but no actual plug, because why give you what you need when they can make you spend extra money? And then a little B-hell. I really don't like this instructions. Where are the stickers? Didn't they used to have stickers in like your package? I wanted some stickers. Okay, we are downloading the software update. Why it doesn't just come already updated? I don't know, Apple. 40 seconds remaining. I am waiting. Okay, I have her set up. How exciting. I want to make her all pretty and aesthetic now.