I have a serious problem right now and you guys need to help me

@giapendergast

799.7K followers · usually 42.9K views a post

Views

916.5K

Likes

99.5K

Comments

2.0K

Shares

13.1K

SoundTikTok sound · original sound - giapendergast

Promoted product

Santa and deer painting

Why it worked

The creator uses a relatable problem (lack of space for a desired item) and a surprising reveal (low price for a large, beautiful item) to create a strong emotional connection and a clear call to action, encouraging viewers to visit the store and make a purchase.

Summary

The creator is in a store, likely Hobby Lobby, and shows off a large, stunning painting of Santa Claus and a deer. She expresses frustration that she doesn't have a wall big enough for it in her own home. She then reveals it's 50% off and costs only $25, exclaiming she'd buy another house just to display it. She urges viewers to go to the store and buy it.

Structure

1Creator expresses a problem and asks for help.
2Creator reveals a large, beautiful painting.
3Creator laments not having space for the painting.
4Creator reveals the painting is on sale for $25.

Original caption

You NEED this!

More from @giapendergast

Product placement

Hobby Lobby Stores Inc. (a retail store that sells arts, crafts, and home decor items; it appears as a watermark on boxes and is mentioned by the creator as the location where the painting was purchased; removing it would not change what happens in the video)

Call to action

Come to the Queen'sbury Hobby Lobby and buy this painting!

Transcript

I have a serious problem right now and you guys need to help me. Like a big problem. Hold on. Do you see how big this is? Do you see how big this is? But it is stunning. Now you're gonna be even more pissed out me when I tell you how much it is because all of the Christmas stuff is 50% off. This is $25. $25. I will buy another fucking house just to put this picture up. How do you not get this? This is only $25. Associates, can I have any available associates not currently working on a relay, register or framing to the warehouse please? Thank you. I gotta go. They need me in the warehouse. I'll call you later. Love you bye.