I’m the biggest impulse shopper when it comes to Arlo

@arlotheg

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SoundTikTok sound · original sound - arlotheg

Promoted product

Pet Supplies Plus

Download Pet Supplies Plus by Pet Supplies Plus LLC on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Pet Supplies Plus.

2 videos2 creators

Why it worked

The video uses a relatable 'dog mom' persona and a common pain point (impulse shopping) to naturally integrate a store's promotional event into a day-in-the-life format.

Summary

A creator documents her planned shopping trip to Pet Supplies Plus for her dog, Arlo, to take advantage of their Neighbor Appreciation Days sale. She highlights the items she needs and mentions the store's 20% off promotion.

Structure

1Creator introduces her impulse shopping habit regarding her dog
2Creator explains she is planning a shopping trip for a sale
3Creator shows herself picking up specific pet supplies
4

Original caption

I’m trying to be a responsible dog mom and actually stick to a shopping list 😂🛒🐾 Food ✔️ Treats ✔️ Chews ✔️ Grooming essentials ✔️ And of course… Arlo found his own addition to the list 😂 If you’re stocking up on your pup’s essentials too, @Pet Supplies Plus Neighbor Appreciation Days is the perfect time to do it! 🐶🛍️ Get 20% off storewide September 26–27. #PetSuppliesPlus #NeighborAppreciationDays #DogMom #DogShopping #ad

More from @arlotheg

Product placement

Pet Supplies Plus: (a) ACTS — the creator shops at the store, shows the products she buys there, and explains the store's promotion. Removing it would change the entire video. Arlo: (a) ACTS — the dog is the subject of the shopping trip and the reason for the purchases. Removing him would change the video's premise.

Call to action

Get 20% off storewide September 26th and 27th

On-screen text

I’m the biggest impulse shopper when it comes to Arlo So with Pet Supplies Plus Neighbor Appreciation Days coming up, I’m actually going to plan my shopping trip for once. I’m making a list of everything we actually need so I can stack up instead of just grabbing whatever catches my eye. I’m starting with this food and treats and then grabbing some chews and some grooming essentials because somehow we’re always running out of something And of course, Arlo found something that wasn’t on the list. Okay, maybe one impulse purchase. But honestly if I’m going to stock up anyway Neighbor Appreciation Days is the perfect time to do it. Pet Supplies Plus is offering 20% off storewide September 26th and 27th

Transcript

I’m the biggest impulse shopper when it comes to Arlo. So with Pet Supplies Plus Neighbor Appreciation Days coming up, I’m actually going to plan my shopping trip for once. I’m making a list of everything we actually need so I can stack up instead of just grabbing whatever catches my eye. I’m starting with this food and treats and then grabbing some chews and some grooming essentials because somehow we’re always running out of something. And of course, Arlo found something that wasn’t on the list. Okay, maybe one impulse purchase. But honestly if I’m going to stock up anyway Neighbor Appreciation Days is the perfect time to do it. Pet Supplies Plus is offering 20% off storewide September 26th and 27th.