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42.3Talking HeadOther hookLifestyle
Hook
NEW SOFA DAY 🤎☁️🍂
@lifewithmjxx
4.2K followers · usually 1.3K views a post
Views
53.8K
Likes
1.9K
Comments
20
Shares
143
Promoted product
Sofology
Why it worked
The video uses a popular audio trend ("Smooth Criminal") to create a fun and engaging reveal of a new, desirable home furnishing, tapping into the aspirational content of home decor and new beginnings.
Summary
The video shows a couple excitedly dancing and then sitting on their new, large sectional sofa in their new home. The on-screen text and caption indicate it's "new sofa day" and tag the brand Sofology.
Structure
- 1Couple dancing in an empty room
- 2Couple sitting on the new sofa
- 3Couple enjoying the new sofa
Product placement
Sofology: ACTS - it is the brand of the sofa that is the subject of the video. Removing it would change what happens in the video.
On-screen text
NEW SOFA DAY 🤎☁️🍂
Original caption
It’s FINALLY new sofa day🤎☁️🍂 what a dream!! #sofa #newbuild #newhome #sofology #Home @sofology
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