NEW HOME DIARIES PART 32 🏡

@lifewithmjxx

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SoundTikTok sound · Bossa Nova jazz that seems to fit in a cafe(1433079)

Promoted product

Sofology

2 videos

Why it worked

The video taps into relatable experiences of online shopping mishaps and the excitement of receiving a desired item, creating a narrative arc from a negative experience to a positive resolution. The detailed showcase of the product and the direct call for engagement encourage viewer interaction.

Summary

The creator shares the arrival of their new sofa from Sofology after a previous negative experience with an Instagram sofa company. They express excitement about the new sofa, detailing its size, color, and features, and ask viewers for their opinion.

Structure

1Introduction to the new sofa delivery after a previous scam.
2Unboxing and assembly of the new sofa.
3Showcasing the sofa's features and color.
4Discussion of the sofa's size and fit in the room.
5

Original caption

Still can’t believe we were scammed on Instagram !! But 6 weeks later and we finally have a sofa, so worth the wait 🤎🍂🧸 #sofology #newsofa #sofa #newhome #newbuild

More from @lifewithmjxx

Product placement

Sofology: ACTS - it is the company from which the sofa was purchased. Removing it would change the narrative of the video. Instagram: APPEARS - it is mentioned as the platform where the initial purchase was made, but its interface is not operated and no result comes from it. Removing it would not change what happens in the video.

Call to action

let me know in the comments if you think we made the right choice

On-screen text

NEW HOME DIARIES PART 32 🏡 I was catfish by a sofa company on Instagram and the amount of people that called me stupid for doing this was actually crazy so if you wanna see the full story then scroll down on my page because trust me it was juicy and I included all the screenshots so after this whole scandal we've waited 5 weeks and I can finally say it's a new sofa day we are literally so excited we ordered our new sofa from Sofology loads of you recommended this to me in my DMs If you've been following the sofa search then you'll know exactly what we wanted It was a grand double chaise with two large seats in the middle roughly about 4 metres long and I'll be so glad to get rid of this temporary sofa that we've been using so the delivery drivers are here this is the empty room and I don't think we realised just how big this sofa was until it arrived and it started being put together the colour of it is absolutely gorgeous we were deciding between mocha and chocolate and I'm so glad we went for this chocolate colour in the end I think it fits the space absolutely perfectly and it comes with these gorgeous choppable pillows what do you guys think let me know in the comments if you think we made the right choice

Transcript

I was catfish by a sofa company on Instagram and the amount of people that called me stupid for doing this was actually crazy so if you wanna see the full story then scroll down on my page because trust me it was juicy and I included all the screenshots so after this whole scandal we've waited 5 weeks and I can finally say it's a new sofa day we are literally so excited we ordered our new sofa from Sofology loads of you recommended this to me in my DMs If you've been following the sofa search then you'll know exactly what we wanted It was a grand double chaise with two large seats in the middle roughly about 4 metres long and I'll be so glad to get rid of this temporary sofa that we've been using so the delivery drivers are here this is the empty room and I don't think we realised just how big this sofa was until it arrived and it started being put together the colour of it is absolutely gorgeous we were deciding between mocha and chocolate and I'm so glad we went for this chocolate colour in the end I think it fits the space absolutely perfectly and it comes with these gorgeous choppable pillows what do you guys think let me know in the comments if you think we made the right choice