The video leverages the high emotional resonance and existing fan base of a popular Lana Del Rey song, using simple, aesthetic typography to encourage repeated viewing.
Summary
A lyric video featuring text overlays set to the song Ultraviolence by Lana Del Rey. The video displays snippets of the lyrics against changing background colors.
Structure
1Opening lyric display
2Introduction of the song title
3Display of the song's chorus lyrics
4Final lyric fade out
On-screen text
he hurt
he hurt me but it
true
true love
@ilvwuj
jim
jim told
jim told me that
loving him
loving him was never
loving him was never enough
with his
with his ultraviolence
ultraviolence
Transcript
he hurt me but it true love. jim told me that loving him was never enough with his ultraviolence.