POV: you're blonde is turning yellow...

@elliefarehamx

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SoundTikTok sound · original sound - ilrmpy

Promoted product

Fanola No Yellow Shampoo

Discover No Yellow shampoo from the NO YELLOW CARE line by Fanola: No-yellow shampoo

Why it worked

The video uses a relatable 'POV' hook to address a common beauty pain point, providing a quick, visual demonstration of a solution that viewers can immediately understand and apply.

Summary

The creator demonstrates using purple shampoo to tone her yellow-tinted blonde hair. She applies the product directly to her hair to achieve a cooler, less brassy color.

Structure

1Creator identifies the problem of yellowing blonde hair
2Creator shows the purple shampoo product
3Creator applies the product to her hair
4Creator explains the context for using the product

Product placement

Fanola No Yellow Shampoo: (a) ACTS — the creator applies it to her hair to neutralize yellow tones, and the product is shown being dispensed and massaged into the hair. Removing it would change the entire purpose of the video.

Original caption

I know this isn't the best solution but it's all I had, the shops closed, it works well and I have somewhere to be tommorow OKAY👁️👄👁️ #blonde #maintenance #blondemaintenance #yellow #brassyhair