ANYBODY

@jrftw

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SoundTikTok sound · original sound - oateycat

Why it worked

The video taps into a relatable, albeit unusual, sensory experience with a popular product, creating curiosity and encouraging engagement through a shared problem.

Summary

The creator discusses a peculiar electrical fire-like smell emanating from their new iPhone 18 Pro Max, despite the phone functioning normally. They ask other owners if they have experienced the same issue.

Structure

1Introduction of the iPhone 18 Pro Max
2Description of the unusual smell
3Confirmation of normal phone function
4Request for audience feedback

Product placement

iPhone 18 Pro Max (ACTS - the phone is the subject of the video, its smell is being discussed and demonstrated, removing it would change the video); Apple (APPEARS - mentioned as the manufacturer of the iPhone, removing it would not change what happens in the video)

Call to action

Let me know if you smell that too.

On-screen text

ANYBODY IPHONE PLEASE A SOUND TRUST SMELL IPHONE. SMELLS ELECTRICAL UM, THE PHONE. SELLING PHONE. BUT WORKING SLIGHTLY HERE, IT. UM, YEAH, YOU TOO. BYE.

Original caption

POV: you spend iPhone 18 Pro Max money just to unlock the new Electrical Fire fragrance 💀🔥📱 PLEASE tell me another iPhone 18 Pro Max owner has noticed a weird burning/electrical smell because I’m starting to think I need AppleCare AND a fire extinguisher 😭😂 #iphone18promax #iphone18pro #apple #iphone #techtok

Transcript

Anybody who got an iPhone 18 today, please do me a favor. It's gonna sound weird, trust me. Smell your iPhone. Mine smells like an electrical fire. Um, I wasn't gonna get the phone, I ended up getting the phone, selling my old phone. But it's really weird. It's working normally, slightly hot right here, but that's it. Um, yeah, let me know if you smell that too. Okay. Thank you. Bye.