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52.1Talking HeadDirect Question hookConsumer Apps
Hook
has your iphone 18 pro max Randomly turned off??
@jude.denise
7.4K followers · usually 2.3K views a post
Views
119.8K
Likes
5.0K
Comments
1.1K
Shares
1.0K
Why it worked
The video taps into a common frustration with new technology, specifically a highly anticipated product like a new iPhone, and uses a relatable "is it just me?" approach to encourage engagement and discussion in the comments.
Summary
The creator is experiencing issues with their new iPhone 18 Pro Max, which has randomly shut off multiple times in a single day. They are questioning if this is a common problem with new iPhones or if it's an isolated issue with their device.
Structure
- 1Questioning if iPhone 18 Pro Max randomly turns off
- 2Stating their own iPhone 18 Pro Max shut off multiple times
- 3Expressing frustration with new phone glitches
- 4Asking if others are experiencing the same issue
- 5Describing the phone shutting off during work
- 6Contemplating returning the phone
Product placement
iPhone 18 Pro Max: ACTS - the user is discussing its malfunction, implying it is a real device they are experiencing issues with. Removing it would change the video's topic. iPhone 16 Pro Max: APPEARS - mentioned in the caption as a hashtag, but not directly discussed or shown as a functional device in the video. Removing it would not change what happens in the video.
On-screen text
has your iphone 18 pro max Randomly turned off??
Original caption
not the iphone 18 pro max is defective 😭 #iphone18promax #dallastexas #viral
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