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Hook
If I say goodnight and an hour later I send you a meme, it's not because I lied. It's because I failed.
@brennanincognito
44.1K followers · usually 104.6K views a post
Views
2.5M
Likes
457.6K
Comments
436
Shares
160.8K
Why it worked
The video likely resonated due to its relatable and self-deprecating humor about the common experience of failing to stick to a resolution, presented in a concise and easily digestible format.
Summary
The creator humorously states that sending a meme an hour after saying goodnight is a sign of failure, not deceit. The video uses on-screen text to convey this relatable, self-deprecating message.
Structure
- 1Opening statement about goodnight and memes
- 2Explanation of failure vs. lying
- 3Relatable punchline
On-screen text
If I say goodnight and an
hour later I send you a
meme, it's not because I
lied. It's because I failed.
Transcript
If I say goodnight and an hour later I send you a meme, it's not because I lied. It's because I failed.
Original caption
Goodnight is more of a warning than a promise 😭 #brennanincognito #goodnight #sleep #meme #comedy
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