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301Talking HeadResult / Flex hookLifestyle
Hook
I got the iPhone
@candelacimino
14.6K followers · usually 3.1K views a post
Views
919.7K
Likes
85.0K
Comments
310
Shares
6.9K
Why it worked
The video leverages the popular trend of unboxing new tech products, combined with a visually appealing color and a relatable seasonal theme, to create engaging content that encourages viewer interest and potential purchases.
Summary
The creator unboxes a new purple iPhone and its matching case, expressing excitement about the color and its suitability for the fall season. The case was purchased from Amazon and includes a screen protector.
Structure
- 1Unboxing the iPhone
- 2Showing the phone case
- 3Discussing the color match
- 4Mentioning the screen protector
- 5Expressing love for the product
Product placement
iPhone 18 (ACTS - the phone itself is shown and discussed, its appearance is the subject of the video, removing it would change the video); Apple (APPEARS - the Apple logo is visible on the phone, removing it would not change what happens in the video); Amazon (APPEARS - mentioned as the place where the case was purchased, removing it would not change what happens in the video)
Call to action
Case is linked in my amazon storefront
On-screen text
Case is linked in my amazon storefront
Original caption
@apple color of the season 💜 Case is linked in my amazon storefront #fyp #newiphone #unboxing #iphoneunboxing #iphone18
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