So much can change in nine months 😳

@getfitwithmeliss

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123.9K

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SoundTikTok sound · original sound - heykelto

Promoted product

HYROX

With over 40+ global races in 2023 seeing over 90,000 athletes & 50,000 spectators, welcome to the World Series of Fitness Racing.

12 videos7 creators

Why it worked

The video leverages a relatable 'before and after' transformation hook, which is highly effective for fitness content, while using a recognizable event brand to provide social proof and context.

Summary

Two women stand in front of a Hyrox event backdrop, showing their physical transformation over a nine-month period. The video uses a transition to highlight their fitness progress.

Structure

1Subjects stand in front of Hyrox branding
2Text overlay introduces the nine-month timeline
3Transition reveals the physical change
4Subjects pose to celebrate their fitness journey

Product placement

Original caption

9 months later and some things just look so different 👀 - #pregnantlife #fitpregancy pregnant woman doing hyrox #pregnancyfitness #hyrox

More from @getfitwithmeliss

On-screen text

So much can change in nine months 😳

Transcript

We about to clown. Why? Cause it's about to go down.

Everyone gives me the credit but it was all her. - #pcos #postpartummom #fitmoms

1.8K

1.5M41.7K87

BuildHer Program

1.5Mviews@getfitwithmeliss