Everyone thinks I did all the work

@getfitwithmeliss

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SoundTikTok sound · The One That Got Away

Promoted product

BuildHer Program

Why it worked

The video uses a relatable, slightly humorous 'behind-the-scenes' hook to build personal connection before transitioning into a direct pitch for her coaching program.

Summary

The creator shares a video of her husband working out in the background while she holds protein shakes, using the caption to pivot to her fitness coaching program. The video serves as a soft sell for her personal training services.

Structure

1Creator stands in a kitchen holding protein shakes
2Husband is seen working out in the background
3Text overlay contrasts the creator's perceived effort with her husband's
4Call to action directs viewers to the BuildHer program

Call to action

JOIN MY BUILDHER PROGRAM

On-screen text

Everyone thinks I did all the work When it was actually all her

Original caption

Everyone gives me the credit but it was all her. - #pcos #postpartummom #fitmoms #momswhorun strong mom changing her body and self and not giving up