when the book feels like a descent into madness and you can't look away

@cgdrews

51.3K followers · usually 3.5K views a post

Views

130.9K

Likes

23.2K

Comments

140

Shares

1.1K

SoundTikTok sound · original sound - fandango

Promoted product

Scorpion Deep

YA author website

2 videos

Why it worked

The video effectively uses unsettling imagery and a relatable sentiment about being drawn into a dark book to create intrigue. The soft sell approach, combined with the visual appeal of the book's gothic horror aesthetic, likely resonated with the target audience.

Summary

The video showcases the book "Scorpion Deep" by CG Drews, highlighting its dark and unsettling content with close-ups of illustrations and text. The creator expresses how the book is captivating and intense, encouraging viewers to preorder it.

Structure

1Introduction to the book's unsettling nature
2Close-ups of illustrations and text
3Creator's personal reaction to the book
4Reveal of the book cover and title
5

Original caption

Scorpion Deep is about to mess with your HEAD (gothic rot hororr coming October 27th you can also pre0rder if you want 👀) back on my bs with unique formatting like I did in Don’t Let The Forest In #gothichorror #scorpiondeep #gothicfantasy #horrorbooks #monsterart

More from @cgdrews

Product placement

Scorpion Deep (book): ACTS - it is the subject of the video, being read and shown. Removing it would change the video. CG Drews (author): APPEARS - name on the book cover. Removing it would not change the video.