POV: It's iPhone launch day and you're at Verizon trying to decide which iPhone 18 Pro Max color to get...

@boudoirbytarynlee

51.5K followers · usually 1.9K views a post

Views

116.1K

Likes

4.6K

Comments

98

Shares

27

SoundTikTok sound · iloveitiloveitiloveit

Why it worked

The video likely resonated due to its relatable humor and the anticipation surrounding new iPhone releases. The use of a speculative future product taps into consumer curiosity and excitement.

Summary

The video depicts a humorous scenario of someone at a Verizon store on iPhone launch day, contemplating which color to choose for the hypothetical iPhone 18 Pro Max. The creator expresses their obsession with the burgundy color, calling it a pretty fall color.

Structure

1Setting the scene: iPhone launch day at Verizon
2The dilemma: Choosing an iPhone 18 Pro Max color
3Creator's choice: Burgundy
4Enthusiasm for the color

Product placement

iPhone 18 Pro Max: ACTS - it is the subject of the video, with the creator deciding which color to get. Removing it would change the video's topic. Verizon: APPEARS - it is the location where the creator is making the decision. Removing it would not change the video's topic.

On-screen text

POV: It's iPhone launch day and you're at Verizon trying to decide which iPhone 18 Pro Max color to get...

Original caption

Which color did you choose for the iPhone 18 Pro Max? 👀📱❤️ I went with burgundy and I’m OBSESSED. It’s such a pretty fall color! 🍷✨ #iphone #iphone18promax #apple