Why it worked
The video likely resonated due to its relatable humor and the anticipation surrounding new iPhone releases. The use of a speculative future product taps into consumer curiosity and excitement.
Summary
The video depicts a humorous scenario of someone at a Verizon store on iPhone launch day, contemplating which color to choose for the hypothetical iPhone 18 Pro Max. The creator expresses their obsession with the burgundy color, calling it a pretty fall color.
Structure
- 1Setting the scene: iPhone launch day at Verizon
- 2The dilemma: Choosing an iPhone 18 Pro Max color
- 3Creator's choice: Burgundy
- 4Enthusiasm for the color
Product placement
iPhone 18 Pro Max: ACTS - it is the subject of the video, with the creator deciding which color to get. Removing it would change the video's topic. Verizon: APPEARS - it is the location where the creator is making the decision. Removing it would not change the video's topic.
On-screen text
POV: It's iPhone launch day
and you're at Verizon trying to
decide which iPhone 18 Pro Max
color to get...