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All breakouts
26.0Talking HeadWarning hookLifestyle
Hook
I'm just here to make a PSA
@getglamwithhannah
9.8K followers · usually 4.3K views a post
Views
112.0K
Likes
4.2K
Comments
187
Shares
136
Promoted product
YSL Beauty Brewed Reflections Couture Face Palette
Why it worked
The creator leverages anticipation for a new, desirable beauty product by providing exclusive launch date information and clear instructions on how to be notified, tapping into the FOMO (fear of missing out) culture prevalent in beauty communities.
Summary
The creator announces the upcoming release of the YSL Beauty Brewed Reflections Couture Face Palette on Sephora's website. She provides specific launch dates for different Sephora membership tiers and advises viewers to sign up for notifications.
Structure
- 1Announce PSA
- 2Reveal product and launch dates
- 3Specify launch dates for different member tiers
- 4Advise viewers to sign up for notifications
Product placement
YSL Beauty (brand): ACTS - the brand of the face palettes shown. Removing it would change what happens in the video. Sephora (retailer): APPEARS - the retailer where the product will be sold. Removing it would not change what happens in the video.
Original caption
THIS ISNT A AD (I WISH), TIKTOK KEEPS MARKING IT AS ONE. The NEW YSL Brewed Reflections Couture Face Palette NOW HAVE AN OFFICIAL LAUNCH DAY ON @Sephora 🤭🤭🤭 September 19th they drop on the app// and on the 20th for all other members ✨🩷 @YSL Beauty #makeup #yslbeauty #holidaymakeup #holidaymakeupset #MakeupRoutine
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