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27.8OtherOther hookLifestyle
Hook
BRUTAL.
@k4rma_404
2.0M followers · usually 60.1K views a post
Views
1.7M
Likes
90.2K
Comments
1.2K
Shares
4.1K
Why it worked
The video likely resonated with viewers due to its raw depiction of hard work and physical exertion, tapping into themes of motivation and resilience. The repetitive, impactful visuals combined with the stark "BRUTAL." text create a powerful and memorable message about the realities of labor.
Summary
The video shows several clips of people performing physically demanding tasks, such as moving heavy steel coils, lifting bags of cement, and working on vehicle engines. The word "BRUTAL." is displayed on screen in red text throughout the video, emphasizing the difficulty and intensity of the work.
Structure
- 1Steel coil being moved
- 2Man lifting bags of cement
- 3Man working on a vehicle engine
- 4Pallets of goods being moved
- 5Compilation of hard labor
On-screen text
BRUTAL.
Original caption
Brutal. #hardworking #motivation #realwork #strenght
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