Why it worked
The video likely resonated with viewers by humorously highlighting the extensive effort involved in a thorough hygiene routine, tapping into the popular 'clean girl' aesthetic and relatable content about self-care.
Summary
The video shows a young woman performing a lengthy nighttime hygiene routine. She shaves her face, applies a brow product, uses a teeth whitener, dries and styles her hair, applies facial oil and moisturizer, and finishes with a sheet mask.