JerryRigEverything

@tik.tech.tok.6

124.8K followers · usually 6.9K views a post

Views

2.7M

Likes

27.0K

Comments

1.2K

Shares

6.3K

SoundTikTok sound · Skins - Ultra Slowed + Reverb

Why it worked

The video leverages the high-authority 'JerryRigEverything' brand and the curiosity surrounding a hypothetical future iPhone model to drive engagement through a familiar, satisfying testing format.

Summary

A creator performs a simulated durability test on a non-existent iPhone 18 Pro Max using branded tools. The video shows the phone being scratched and pried with various items to demonstrate its supposed resistance.

Structure

1Unboxing the phone
2Scratching the back with a rock
3Prying the frame with a metal tool
4Scratching the camera lenses
5Testing the screen with a pick

Product placement

JerryRigEverything (a) acts: the creator uses his branded tools (a metal pry tool and a scratch-test pick) to perform a durability test on the phone. Removing these tools would change the video as they are the instruments of the test. iPhone 18 Pro Max (a) acts: it is the subject of the durability test. It is a speculative product as the iPhone 18 Pro Max does not exist.