Why it worked
The video leverages the high-engagement 'durability test' format and the curiosity surrounding a fictional, unreleased product to drive views.
Summary
The creator performs a durability test on a device labeled as an iPhone 18 Pro Max by hitting it repeatedly with a hammer. The device sustains significant damage and the creator claims it is the first phone they have tested that shut off.
Structure
- 1Introduction of the device
- 2Hammering the back of the phone
- 3Hammering the screen of the phone
- 4Displaying the damaged device
- 5Concluding remarks on the phone's failure
Product placement
iPhone 18 Pro Max: (a) it ACTS — it is the subject of a durability test where it is struck with a hammer, and the creator claims it is the first phone to shut off during their testing. Removing it would change the video entirely. Apple: (b) it merely APPEARS — the logo is visible on the back of the phone. Removing it would not change the video.
On-screen text
iphone 18 pro max durability test