apple logo on white bag

@feliciaxharold

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SoundTikTok sound · original sound - minvisions

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Why it worked

The video leverages the aspirational nature of new Apple products and the satisfying visual of an unboxing, combined with the aesthetic appeal of a new case, to create engaging content that appeals to tech enthusiasts.

Summary

This video shows an unboxing of a black iPhone 18 Pro and its accompanying TechWoven case. The process includes taking the items out of their packaging and demonstrating the case being placed on the phone.

Structure

1Unboxing the iPhone 18 Pro
2Removing the screen protector
3Unboxing the TechWoven case
4Showing the inside of the case
5Placing the case on the iPhone
6Showing the iPhone with the case on

Product placement

Apple: (a) it ACTS - the Apple logo is visible on the iPhone and the case packaging, and the iPhone itself is shown being unboxed and used. Removing it would change what happens in the video. iPhone 18 Pro: (a) it ACTS - the iPhone is unboxed and shown in use. Removing it would change what happens in the video. TechWoven Case: (a) it ACTS - the case is unboxed and shown being put on the iPhone. Removing it would change what happens in the video.

On-screen text

iphone 18 pro TechWoven Case MagSafe Camera Control iPhone 18 Pro TechWoven Case MagSafe Camera Control

Original caption

iphone 18 pro + black techwoven case unboxing 🖤 #iphone18pro #iphoneunboxing #unboxing #techtok