Why it worked
The video taps into the high interest surrounding new Apple product releases, even if the product itself is speculative. The satisfying unboxing ASMR and clear visuals of the product and its accessories create a compelling and shareable piece of content.
Summary
The video shows the unboxing of a new iPhone 18 Pro in Silver, along with its silicone case. The phone is taken out of its packaging and the case is also unboxed and shown on the phone.
Structure
- 1Unboxing the Apple shopping bag
- 2Taking out the iPhone 18 Pro box
- 3Unboxing the iPhone 18 Pro
- 4Showing the iPhone 18 Pro
- 5Unboxing the iPhone 18 Pro Silicone Case
- 6Putting the case on the iPhone 18 Pro
Product placement
Apple: appears as a logo on the shopping bag and the phone case. Removing it would not change what happens in the video. iPhone 18 Pro: acts as the main subject of the video, being unboxed and shown. Removing it would change what happens in the video. iPhone 18 Pro Silicone Case: acts as an accessory to the iPhone 18 Pro, being unboxed and shown. Removing it would change what happens in the video.
On-screen text
unboxing the new
iPhone 18 Pro
in Silver