$1.99 Bring your own cup

@jvalidfoodreviews

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SoundTikTok sound · Big Band Funk Celebration

Promoted product

7-Eleven

7-Eleven is your go-to convenience store for food, snacks, hot and cold beverages, gas and so much more. Generally open 24 hours a day.

8 videos8 creators

Why it worked

The video leverages a viral, absurd visual stunt (filling a traffic cone with Slurpee) to participate in a well-known brand promotion, making the content highly shareable while naturally featuring the product.

Summary

A creator participates in 7-Eleven's 'Bring Your Own Cup Day' by filling a traffic cone with Slurpee. He reviews the experience and asks for suggestions on where to film his next food review.

Structure

1Introduction of the 7-Eleven promotion
2Filling a traffic cone with Slurpee
3Reviewing the Slurpee
4Call to action for future content

Product placement

Original caption

#bringyourowncupday711 #711video #slurpeeday #crazyfood #711 @Speedway

More from @jvalidfoodreviews

Call to action

Let me know where you want to see me go next

On-screen text

$1.99 Bring your own cup ‼️711 BRING YOUR OWN CUP DAY IS BACK‼️ BUILD YOUR OWN COMPLETELY FORGOT IT OWN CUP DAY SO I USED THAT I FOUND AND FILLED IT UP WITH SLURPEE A HUGE MESS ABSOLUTELY DELICIOUS IT WAS ONE SLURPEES I'VE HAD STRAIGHT FROM A TRAFFIC CONE I'MMA GIVE IT 4.5 STARS LET ME KNOW WHERE YOU WANT TO SEE ME GO NEXT

Transcript

Used a traffic cone for build your own cup day at 7-Eleven. Completely forgot it was build your own cup day at 7-Eleven, so I used this traffic cone that I found outside and filled it up with Slurpee and it made a huge mess, but it was absolutely delicious. It was one of the best Slurpees I've had straight from a traffic cone. I'mma give it 4.5 stars. Let me know where you want to see me go next.