so target just made a top I spent $80 on for $12

@sagetebon

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SoundTikTok sound · Oh oh oh

Promoted product

Target top

Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

Why it worked

The video taps into the popular trend of finding affordable dupes for designer or pricier items, leveraging the relatability of saving money and the desire for fashionable clothing. The direct comparison and clear value proposition make it highly shareable.

Summary

The creator shows two tops, one a black long-sleeve top and the other a lavender long-sleeve top, both styled with different bottoms. She highlights that a top she previously spent $80 on is now available at Target for $12, implying it's a dupe or a more affordable alternative.

Structure

1Showcases a black top and skirt outfit.
2Reveals a similar lavender top with denim shorts.
3States Target has made an affordable dupe of a more expensive top.
4Encourages viewers to buy it while it's on sale.

Original caption

hi cou cou dupe is in my bio run while it’s on sale!!!🖤 they have in multiple colors too! #targetfinds #fallfashion #shopmy #dupe #freepeople

More from @sagetebon

Product placement

Target: (a) it ACTS - the video shows a comparison of two tops, one from Target and one that was previously purchased for a higher price. The implication is that Target's top is a dupe or a more affordable alternative. Removing it would change the context of the comparison. (b) it merely APPEARS - a tag on the skirt in the first scene is visible, but it's not the focus. Removing it would not change what happens in the video.