@investedhq — 31x breakout

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I can't imagine anything worse than being single and dating in SF

@investedhq

85.4K followers · usually 3.0K views a post

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81.2K

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638

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106

Why it worked

The video taps into a widely relatable and current pain point for young adults: the difficulty and expense of modern dating. By combining a specific, aspirational dating wishlist with hard statistics on dating burnout and cost, it creates a strong emotional and logical appeal.

Summary

This video discusses the challenges of modern dating, particularly for Gen Z, highlighting issues like app burnout, the high cost of dates, and the difficulty of finding compatible partners. It features a tweet detailing specific criteria for a partner and a statistic about Gen Z's disinterest in dating due to financial and emotional exhaustion.

Structure

1Introduction to dating challenges in SF
2Detailed list of partner preferences
3Statistic on Gen Z giving up on dating
4Explanation of 'dateflation' and its impact
5Conclusion on romance being a financial burden

On-screen text

Alex Cohen @anothercohen I can't imagine anything worse than being single and dating in SF Brooke LeBlanc @brookeleblanc wrote out a list of who I'm looking for. X, work your magic. non negotiable - 35 to 42 y/o - healthy masculine - smart, funny, lighthearted - provider/protector mentality - post economic (still hardworking) - must be kind, generous, thoughtful - no kids yet, secretly wants kids - on the healing path (history of serious commitment ex therapists, books, retreats) - can meet anywhere but will not date unless live in the same city - fit and sober because you care about your health strongly preferred - no prev marriages or engagements - works in tech (comfortable with risk and career is blended into personal life) Invested @investedhq NEW: 57% of single Gen Z adults have completely given up on dating, driven by app burnout and "dateflation" raising the average date cost above $200

Original caption

Is she asking for too much? 🤔 57% of single Gen Z adults say they aren’t looking for a relationship or even casual dates. Meanwhile, “dateflation” has pushed the average Gen Z date to around $205 once dinner, drinks, and transportation are added up. Nearly half of Gen Z say dating costs are an obstacle to their financial goals, and roughly 4 in 5 report burnout from the apps. For a generation already stretched by rent and priced out of homes, romance is becoming one more line item to cut. At $200 a night, staying single is starting to look like a savings strategy. #GenZ #Dateflation #Dating #CostOfLiving #PersonalFinance