I ATE A LOT OF TACO BELL LAST NIGHT TO STRETCH OUT MY STOMACH

@socialswithsteph

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SoundTikTok sound · original sound - socialswithsteph

Promoted product

Taco Bell

Taco Bell is a fast-food chain where customers can purchase burritos and fries, and whose ingredients have been investigated for parasitic outbreaks.

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Why it worked

The humor and relatable (though extreme) preparation for a competitive eating contest, combined with a well-known brand like Taco Bell, likely resonated with viewers and made the content shareable.

Summary

A participant in a pumpkin pie eating contest explains that she ate a lot of Taco Bell the night before to stretch her stomach. She humorously states that the "pep talk" for her body was Taco Bell and that it's now safe to "run for the border."

Structure

1Introduction to the contest preparation
2Explanation of eating Taco Bell
3Humorous statement about the "pep talk"
4Concluding remark about being safe

Original caption

Watch the video to hear how I prepped for the pumpkin pie eating contest at the World’s Largest Pumpkin Festival in 📍 Morton, Illinois! #pumpkinpie #eatingcontest #competitiveeating #mortonillinois #tacobell @

More from @socialswithsteph

Product placement

Taco Bell: ACTS - the food is consumed by the participant to prepare for a contest. Removing it would change the context of the preparation. Morton Community Bank: APPEARS - a banner in the background. Removing it would not change what happens in the video.