Why it worked
The video uses a high-quality POV perspective to show a popular seasonal skill, naturally integrating the product as the tool that enables the unique camera angle.
Summary
A face painter demonstrates a half-skull makeup design for Halloween while wearing Ray-Ban Meta smart glasses to record the process from a first-person perspective. The video showcases the POV recording capability of the glasses.
Structure
- 1Applying white base paint to half of the face
- 2Adding black shading and details with a brush
- 3Finalizing the skull design
- 4Showing the finished look in a mirror
Product placement
(a) Ray-Ban Meta: the glasses are worn by the creator and used to record the POV footage of the face painting process. Removing them would change the video as it is a POV recording from the glasses. (b) None.