Why it worked
The video provides a highly accessible, low-barrier-to-entry 'hack' for a popular seasonal look, making the specific product used feel essential for achieving the result.
Summary
The creator demonstrates a simple Halloween makeup tutorial using a spoon as a stencil and an eyeliner pen to draw a skull design on her face. She uses the eyeliner to outline the jaw, cheekbones, and teeth to complete the look.
Structure
- 1Using a spoon to trace the cheekbone contour
- 2Drawing the jawline and skull structure
- 3Adding teeth details with the eyeliner
- 4Filling in the nose and final touches
Product placement
NYX Professional Makeup Epic Ink Liner: (a) it ACTS — the creator uses it to draw the skull outline, teeth, and nose details on her face. Removing it would change the video as it is the specific tool used to create the look. none: no other products appear.