Why it worked
The post uses a relatable sentiment about food choices and a popular restaurant chain to create engagement. The humor and implied regret make it shareable and comment-worthy.
Summary
This post features a photo of a woman with text overlay suggesting she regrets not going to Pappadeauxs. The creator implies that Pappadeauxs would have been a better dining choice.
Structure
- 1Image of a woman smiling
- 2Text overlay: 'the face of someone who should've went to Pappadeauxs'
- 3Implied regret about a dining choice
Product placement
Pappadeauxs: a restaurant chain that serves Cajun-American cuisine. It appears in on-screen text and is the subject of the post, implying the creator wishes they had gone there. Removing it would change the meaning of the post.
On-screen text
the face of someone who
should've went to
Pappadeauxs