Why it worked
The content tapped into relatable, humorous, and slightly self-deprecating "unspoken rules" of hiking, making it highly shareable and engaging for a broad audience interested in outdoor activities.
Summary
This is a slideshow of images with humorous text overlays about "unspoken hiking rules." The slides offer witty and relatable advice on common hiking mishaps and social interactions on the trail. The creator, Cami Leigh, introduces herself as a "hiking buddy" at the end.
Structure
- 1Introduction to "unspoken hiking rules"
- 2Humorous advice on hiking mishaps
- 3Relatable scenarios on the trail
- 4Social interactions during hikes
- 5Creator introduces herself as a hiking buddy
On-screen text
unspoken
hiking
rules
Get passed by a 6 year
old in Crocs and question
every life choice
Pack three layers you won't
wear and leave the one you
needed in the car
Ask every downhill hiker
"how much farther?" and
don't believe the answer
Reapply sunscreen only
after you've already
burned
When you get to the top,
loudly say "worth it" (even
though you were negotiating
with god at mile 3)
Take 47 photos of
the same view and
post the first one
Pretend like you know
what kind of bird that was
Always compliment the dog
before the human
hi! I'm cami
your new hiking
buddy