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38.2Talking HeadOther hookLifestyle
Hook
cleaning up at 2am because
@nyaxjanai
3.9K followers · usually 1.6K views a post
Views
59.6K
Likes
7.9K
Comments
97
Shares
45
Why it worked
The video resonates with other parents by showing the relatable struggles of late-night cleaning after a difficult day with a baby, combined with a focus on self-care and a clean home environment.
Summary
The creator is cleaning up her house late at night after a difficult day with her baby. She is shown cleaning dishes, wiping down counters and the stove, and tidying up the living room and nursery. The video highlights the challenges of motherhood and the importance of self-care.
Structure
- 1Cleaning kitchen surfaces
- 2Washing dishes
- 3Cleaning the stove
- 4Tidying the living room
- 5Tidying the nursery
- 6Cleaning the bathroom
Product placement
Clorox: cleaning product, appears on screen and is mentioned in the caption. Removing it would not change what happens in the video.
Dawn Dish Official: dish soap, appears on screen and is mentioned in the caption. Removing it would not change what happens in the video.
Scrub Daddy: sponge, appears on screen and is mentioned in the caption. Removing it would not change what happens in the video.
On-screen text
cleaning up at 2am because
I fell asleep putting my baby to sleep
Original caption
And not to mention, he fought his sleep for a good HOUR 😭 and honestly, I think it’s because he could feel that my energy was off. I’ve had little to ZERO patience these past few days (🩸🗓️), and last night I was just overly irritated. 🤦🏾♀️ Needless to say, I’m feeling a lot better after this little decompression. Sometimes you really just need a minute to reset before you can pour back into everybody else. @Clorox @DawnDishOfficial @Scrub Daddy #CleanTok #motherhood #momlife #nightroutine
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