S www.shein.com

@slaydailyox

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SoundTikTok sound · original sound - prettylittlepryncesss

Promoted product

Sheinshein.com

Exclusive discounts and the latest trends at SHEIN — Women's Dresses, Tops, Bottoms, Shoes, Plus Size and more. ✓ Free Shipping ✓ App only. 15% Off With No Min.+✓Easy returns ✓ New Arrivals Dropped Daily ✓

139 videos93 creators

Why it worked

The video leverages a highly cohesive, hyper-feminine aesthetic that appeals to a specific niche audience, making the haul feel like a curated lifestyle showcase rather than a standard advertisement.

Summary

The creator performs an unboxing haul of various rhinestone-covered beauty accessories and organizers purchased from SHEIN. The video showcases items like a brush holder, eyelash curler, and makeup sponge container, all styled in a matching pink and glittery aesthetic.

Structure

1Unboxing SHEIN package
2Showing rhinestone brush holder
3Displaying matching beauty tools

Original caption

SHEIN beauty Haul 😍 @SHEIN @SHEIN UK #sheinhaul #shein #sheinbigsale #shoppinghauls #foryoupage

More from @slaydailyox

Product placement

SHEIN (a) ACTS: the creator is unboxing and demonstrating a haul of beauty accessories purchased from this platform. Removing the brand name and the packaging would change the context of the video, which is a haul from this specific retailer.