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29.8Text-HeavyOther hookEntertainment
Hook
The style of house that Melanie Martinez has is known as a cob house.
@orchqidaa
5.3K followers · usually 3.8K views a post
Views
112.7K
Likes
20.0K
Comments
119
Shares
464
Why it worked
The video taps into the existing fanbase of Melanie Martinez by connecting her aesthetic to a unique architectural style. By showcasing visually interesting and unconventional homes, it appeals to viewers interested in unique design and celebrity-inspired lifestyles.
Summary
This video explores the unique architectural style of cob houses, specifically highlighting Melanie Martinez's home and its inspiration from the works of Javier Senosiain, such as Casa Orgánica and Nido de Quetzalcoatl. It showcases various examples of organic and natural-looking homes, suggesting they inspired the 'Portals' aesthetic and posing a question to the viewer about owning such a house.
Structure
- 1Introduction to cob houses and Melanie Martinez's home
- 2Definition and materials of cob houses
- 3Inspiration from Javier Senosiain's work (Casa Orgánica, Nido de Quetzalcoatl)
- 4Connection to Melanie Martinez's 'Portals' aesthetic
- 5Showcase of various organic architectural examples
- 6Call to action: Would you love to own a cob house?
Product placement
Melanie Martinez (person) - appears in the video, her house and aesthetic are the subject of discussion. Removing her name would change the topic. Javier Senosiain (person) - appears in the video, his architectural work is the subject of discussion. Removing his name would change the topic. Casa Orgánica (building) - appears in the video, it is an example of Javier Senosiain's work and is presented as a potential Airbnb. Removing it would change the video. Nido de Quetzalcoatl (building) - mentioned as inspiration, not shown. Removing it would change the video. Portals (aesthetic) - mentioned as an aesthetic inspired by the houses. Removing it would change the video. Airbnb (service) - mentioned as a potential booking for Casa Orgánica. Removing it would change the video.
Original caption
Replying to @yse_music9 The style of house that Melanie Martinez has is known as a cob house 🏡🧚♀️🌺 #melaniemartinez #melanie_martinez #melaniemartinezfan #hadesmelaniemartinez #MM4
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