The Daily Drills Line in Dallas

@dallas_dog_walker

125.6K followers · usually 7.2K views a post

Views

51.1K

Likes

1.6K

Comments

10

Shares

164

SoundTikTok sound · original sound - dailycreaturee

Promoted product

DAILY DRILLS

Daily Drills is an LA-based lifestyle brand founded by Kennedy Crichlow and Mary Ralph Bradley. From loungewear, workout apparel, and resort wear, DD is designed to make every part of your day a little more fun!

4 videos3 creators

Why it worked

The video leverages the visual of a long line for a brand pop-up, creating a sense of demand and exclusivity. The use of branded merchandise and the clear location information makes it easily understandable and shareable for fans of the brand.

Summary

The video shows a line of people waiting for a pop-up shop event for the brand Daily Drills in Dallas. It highlights the long wait time, with the caption indicating the line formed an hour after opening.

Structure

1Establishing shot of the Daily Drills tour bus and line
2Close-up of an inflatable Daily Drills sweatshirt
3Shot of a Daily Drills branded cooler
4

Original caption

to all the girls that got here at 2am or earlier, I am so sorry #dailydrillstour #dailydrillsdallas #dailydrills #dallas

More from @dallas_dog_walker

Product placement

Daily Drills: This is a clothing brand. The logo appears on an inflatable sweatshirt and a cooler. The brand name is also visible on sweatshirts hanging on a rack. It ACTS as the brand being promoted, and removing it would change what happens in the video. The logo on the bus also ACTS as branding for the tour. The logo on the cooler ACTS as branding for the pop-up event.