Daily Drills just leak the line

@shopwithbon

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Promoted product

DAILY DRILLS

Daily Drills is an LA-based lifestyle brand founded by Kennedy Crichlow and Mary Ralph Bradley. From loungewear, workout apparel, and resort wear, DD is designed to make every part of your day a little more fun!

2 videos

Why it worked

The creator leverages the excitement of an upcoming product drop by offering an exclusive discount code, creating a sense of urgency and exclusivity for her followers.

Summary

The creator excitedly announces a 20% off discount code for the brand Daily Drills, showcasing various clothing items from their upcoming drop. She expresses her obsession with the collection, calling it one of their best drops yet.

Structure

1Announcing a leak for an upcoming drop
2Revealing a 20% off discount code
3Showcasing various clothing items
4Expressing excitement and obsession with the collection

Original caption

@DAILYDR!LLS so ready!!!! #shopwithbon #dailydrills #dailydrillsdrop #dailydrillsdenim

More from @shopwithbon

Product placement

Daily Drills: ACTS - The brand is the subject of the video, with multiple clothing items shown and discussed. Removing it would change the entire video. (promotional)

Call to action

COMMENT CODE

On-screen text

DAILY DRILLS BOXY TEE IN CREAM, CITRON, CREAM + BALIBRA, CREAM + DEFFY BEACH JEANS CASHMERE DOUBLE ZIP HOODIE IN DEFFY COCO CASHMERE MICRO SHORTS 20% OFF DAILY DRILLS!!! COMMENT CODE THERMAL EVERYDAY TANK IN TAFFY, SWEET + COCO, CITRON + POWDER, CREAM, BEACH STRIPE OVERSIZED THERMAL IN TAFFY, SWEET + COCO, CITRON + POWDER, CREAM, BEACH STRIPE THERMAL BOY SHORTS IN TAFFY, SWEET + COCO, CITRON + POWDER, CREAM, BEACH STRIPE THERMAL RESORT PANTS IN TAFFY, SWEET + COCO, CITRON + POWDER, CREAM, BEACH STRIPE OVERSIZED TUCK CREW IN CITRON, BALIBRA, TAFFY, POWDER LOGO RIBBED TANK IN CITRON, BALIBRA, TAFFY, POWDER SPORTY SHORTS IN CITRON, BALIBRA, TAFFY, POWDER

Transcript

Daily Drills just leak the line cheap for next week's drop. This is insane. As always, I have a 20% off code. Grab that, save it, and be ready for the drop. Line, the pink, the browns, I need the tees and the stripes and everything. It's so good. I'm obsessed. This is one of their best drops yet. Happy shopping.